Hyundai Card Company
Name: HyundaiCard Co., Ltd.
Established on June 16, 1985
Authorized Capital : \30trillion(30조)
Paid-in-Capital: \8.023trillion(8조23억)
Third Biggest company
in the Market
Business Policy
Hyundai card’s marketing success example
Alphabet marketing
M – Motor (total service of cars)
Multiple service (various use of card point)
S (shopping) T (telec
1. Hyundai Motor Company
In 1999, Hyundai Motors merged KIA motors. After that, it was almost oligopoly of Hyundai Motors in Korean car market . But the recession of Korean economy, the sales of domestic market was so unstable that Hyundai had to find new ways for 'Cash Cow'.
(10,000cars)
Hyundaicard’. Under their vision that takes off the world’s first financing company they launched the ‘Hyundaicard M’ in May 2003. They introduced the ‘Save point system’ which is the point anticipation system for the first time. After launching the ‘Hyundaicard M’, they continued their Alphabet marketing strategy such as Hyundaicard C (2004), Hyundaicard S, (2004) ,Hyundaicard V
Executive Summary
Recession in the US automotive market and Hyundai’s Success
The Financial Crisis that first initiated in the United States has undoubtedly struck the American automotive market. General Motors (GM), Chrysler and Ford who are namely, ‘the big three’ reported approximately 50% of sharp fall in sales in January 2009 . GM and Chrysler were affected the most and are curre
2. 연구 범위
본 논문은 현재 하이브리드 자동차 시장을 주도하고 있는 기업 중 아시아 기업인 현대자동차와 토요타를 연구범위로 한정하고 두 기업을 비교분석 할 것이다. 아시아를 대표하는 기업으로 현대자동차와 토요타자동차를 선정한 이유는 다음과 같다.
우리나라 대표 자동차 기업인 현
• 국대 5대 자동차 업계 최초로, 콤팩트 SUV 출시,
기존의 SUV의 단점 보완과 경제성, 시장성 까지
구비
• 세단 감각의 승차감과 SUV의 다목적성 및 운전
편의성 제공
• 스포티하고 세련된 디자인과 넓은 공간 활용성
→ 젊은 층과 여성수요층 겨냥
• 굿디자인상, 올해
Hyundai Motor Company had already begun exporting auto vehicles abroad in 1986 and started selling cars in the U.S. market in the same year. The company also began the production of automobiles using its own proprietary technology in 1998. Hyundai Motor Company took a bold step towards becoming a global car producer with its establishment of a production plant based in India in 1996, which signif
. Most of their marketing motto is eco-friendly consumer. Those followings are representative eco-friendly marketing motto.
A. Fresh, organic fruit and vegetable: We specialize in making highly effective 100% vegetarian products for bath, hair and body that are loaded with fresh, natural ingredients and minimal preservatives.
B. No animal testing: While some companies only preclude the use